The Holstee Hamsa
I’m extremely honored to have been asked to participate in a remarkable project for a great company out of NYC, Holstee. Their foundational project was a manifesto outlining a guide to a happy life. They wanted to render the manifesto in both Hebrew and Arabic, and after some back and forth, we decided on the shape of the Hamsa. We thought that the idea of a shared symbol of good luck and protection that is shared throughout the Middle East would work really well to physically manifest in calligraphy.
I used an underlay of a hamsa to create the lines of text, photographed each piece individually, and then assembled it all together on the computer.
The whole process took around 30 hours. I did the whole outline in Diwani, but didn’t like the pen size I used, so I decided to redo it with a smaller pen, which I think came out way better.
When it was all done, I sent the file over to Holstee, whose incredibly talented design team added the color and pattern, and the whole thing was then sent to a letterpress studio to be printed as posters.