Evolution of a Logo Design
This week I was contracted to design a logo for a travel agency in the UAE called Ikhlas. The client said that he wanted a logo with traditional elements, but a modern touch. I came up with these three to start with:
The client indicated that he liked the second one’s layout, but wanted a style closer to this:
So with about 10 minutes before I had to run to class, I came up with this:
But obviously it needs quite a bit of work before it’s ready.
The first step was to redo the verticals so they a) are spaced evenly and b) form a continuous incline on the top:
Then the horizontals needed some work to get parallel and the client wanted more space between the Khaa and Saad:
Getting very close, but the openings of the Khaa and Saad are still different, plus there were some not-so-parallel elements to fix, so this fixes that and gets it pretty close to being done:
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