Re-Facing Jerusalem

In Jerusalem, and in fact all over Israel, racist scumbags spraypaint out the Arabic on street signs, or cover it over with political stickers. The message is clear: this is not your country, we don’t even want to see a trace of your heritage on our streets.

Friends of mine in Jerusalem, Ilana and Romy, started an amazing project: Re-Facing Jerusalem. They made a list of streets around Jerusalem that had been defaced, and set about putting the Arabic back.

I was lucky enough to have a small role in this project over the past weekend.

I wrote 25 street signs out in Arabic calligraphy, and on Thursday and Saturday nights we drove around and stuck them back up. None of us are Arab or Muslim, but we all recognize the importance of shared existence, and are committed to the principle and reality of Jerusalem as a shared city.


The response of the general public was interesting. While Romy and Ilana said that others engaged them in conversation during other outings in the past, of the 25 signs we re-faced only about 5 people spoke to us while we were doing it. Many people were around us as we put the signs up, but few of them said anything. One was a block from the intersection of King George and Ben Yehuda, arguably the busiest intersection of the city, and the streets were packed as we walked through the crowd with a ladder and climbed up to the sign. No one said a word. Another was across the street from the Jerusalem Theater in Rehavia, and a show had just let out when we set up the ladder, and a steady stream of middle-aged Ashkenazi Israelis walked past as we were refacing Rechov Marcus, and none said a thing to us. And it’s not as though we were a threatening group of punks spraying graffiti; we’re three dorky artist-types.


General Pierre Koenig, Emek Refaim


Raban Yochanan Ben Zakai, same corner as above.


Marcus St, Rehavia.


Marcus St, further down the road.


Haim Bajayo, Emek Refaim.

My favorite comment from the public was while putting up this sign. Two twenty-something guys with goatees and long hair walked past while Romy was up on the ladder sticking the sign on. One asked what we were doing, and I explained the project, saying that we had re-written the name of the street in Arabic because the original had been vandalized. The other said, “Yeah, anashim zevel do that.” That translates literally as ‘garbage people,’ and is my new favorite phrase.


Jabotinsky St, Rehavia



Shalom Hartman Institute, Rehavia.

Ilana and Romy had replaced this sign before, and the replacement got ripped down a few days later. You can see the remnants of the original, and it currently looks like a battleground.


Keren Kayemet St, center of town.



King George, center of town.


Mitla Pass St, Ramat Eshkol


Yaaqov (Sharl) Neter St, Ramat Eskhol. We thought it was Karl Neter.



Reuven St, Emek Refaim.


SHaH”L St, Givat Mordecai


Shmuel HaNagid,center of town.


Shmuel haNabi, Sanhedria.


Zalman Shneur, Navot


Talpiot Hwy Sign, center of town.


Old City Hwy Sign, Rehavia.

While putting up this sign (a block down the street from the Prime Minister’s house) a security guard carrying a massive automatic rifle came running at us. He asked the rhetorical “do you have permission to do that?” and then demanded our IDs. Ilana was in the car and I left mine at home on purpose, so Romy (who is Israeli, and thus did all the talking) gave the guard his ID, who then radioed back to base explaining that he had just found some miscreants. He looked at the Arabic phrases we had just stuck up, and said, “What is written there?” and Romy replied, “The Old City, in Arabic.” “What was there before?” “Vandalism obscuring the words.” And at this point there was this momentary pause when, I think, he realized he was talking to the good guys, as Ilana put it. But he couldn’t back down from his bully demeanor, so he said sarcastically to Romy, “Oh, so you’re the hero!” to which Romy politely declined. A few words were exchanged and then he handed Romy back his ID and then gave us a few stern sentences about how no one should take the law into his own hands.


Tel Aviv Hwy Sign, Rehavia.


Trumpledor, Center of Town


Yehoash, Emek Refaim


Yehoshefat, Emek Refaim

Forgot to get the before shot on these:


Arlozoroff, Rehavia. Fun word to write.


Harav Avida, Center of town.



Mordechai Hillel. Right in the middle of town, by Ben Yehuda.


Friends of mine in Jerusalem, Ilana and Romi, started an amazing project:

Re-Facing Jerusalem. They made a list of streets around Jerusalem that had been defaced, and set about putting the Arabic back

~ by Josh on June 29, 2009.

21 Responses to “Re-Facing Jerusalem”

  1. How lovely and considrate of them, I just wish all of this would end and everyone could live peacefully again !!

    • this is a great story by a great artist. Josh, you and your friends really nailed it this time! MAzel tov. You are all right on with this project!—drone, letterengineer kmg 564

  2. I saw the initial vandalism and was saddened by it, but then saw the refacing and appreciated it. I was actually terribly impressed that the Israeli government responded to the vandalism so quickly, and am sort of sad that it was private individuals who had to do this. I’m glad someone did, though. Thank you (and Ilana and Romy)!

  3. Good work Josh!

  4. This is excellent! Thank you guys for doing this – it’s really a heartwarming thing to see 🙂 Good work.

  5. Brilliant. Thanks, even, for re-facing the Shalom Hartman Institute sign. I have been wondering what was going on with those signs. Your work IS appreciated and (unfortunately) necessary.

    Alan Abbey
    Internet Director
    Shalom Hartman Institute

  6. nice articel!


  8. […] Josh Berer was raised in Victoria BC, but since 2001 hasn’t spent more than a year in one place. He is currently finishing a year in Israel spent working with the Bedouin community in the Unrecognized Villages. Edited and reposted with permission, all 29 before/after photos viewable at Nomad Out of Time. […]

  9. great work guys, though it speaks volumes that the govt does not appear to do this.

  10. as a resident of jerusalem, i too wanted to thank you for doing this. have you gotten any more official response? i wonder who in the city would be responsible for vandalism.

  11. Wonderful! Good job.

  12. have you seen this?


  14. It’s about time that we start reviving our existance in this country.
    Thank you for your devotion and determination in bringing about a project of this kind.

  15. Bless you man.. seriously.. Bless you!

    Your work is so going to feature on my blog 🙂


  17. mate im palestinian but I have a saudi passport, and will therefor never be able to return to my country due to political problems. so i just wanted to thank you for doing what I should be doing right now, I really appreciate it, people keep talking about helping palestine become a shared nation, but I haven’t seen any action in a long time, so thanks man and god bless you.

  18. Ramadan Kareem and (when it gets here) Eid Mubarak.

    And my dream that the world returns to the Salam/Shalom of neighborhood and community that was our heritage from Spain to India, the mosque and the synagogue side by side.

    Bob USA

  19. i hope the world will be filled with people like you, then peace will prevail, keep up the good work and god bless your soul,


  20. […] written with the Arabic transliteration of the Hebrew word with their traditional Arabic names:  It’s interesting how you can see the Israeli government’s attitude towards Arabs even […]

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